The entrepreneur has been primarily associated with willingness to take risks
Most business owners take risks naturally or, at the very least, are calculating visionaries with a clear plan of action to introduce a new good or service to fill a void in the market. Many business owners take significant personal risks by quitting secure occupations to devote their time (and perhaps their own money) to starting their own companies.
Every business venture needs money to turn an idea into reality. Therefore, finding funding is a key risk for entrepreneurs. This could take the form of loans, capital arranged with the aid of friends and family, or an entrepreneur's own savings. An entrepreneur should conduct adequate financial planning to prevent bankruptcy. Therefore, Risks Should Be Calculated.
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What happens when Fed increases bank reserves?
The amount of deposits that can be maintained by a certain level of reserves decreases as the ratios increase. decreases the amount of deposits that a certain level of reserve can support.
How Can Central Banks Change the Amount of Money in the System?The amount of money in the financial system can be increased or decreased by central banks through a variety of techniques. Monetary policy is the term used to describe these acts. Although the Federal Reserve Board, also known as the Fed, has the authority to manufacture paper money at its discretion in an effort to boost the economy's supply of cash, this is not the method employed, at least not in the United States.
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An inexperienced accountant for Prestwick Company prepared the following income statement for the month of August, current year.
PRESTWICK COMPANY
AUGUST 31, CURRENT YEAR
Revenues:
Services provided to customers $ 13,000
Investment by stockholders 5,000
Loan from bank 15,000 $ 33,000
Expenses:
Payments to long-term creditors $ 11,700
Expenses required to provide services to customers 9,500
Purchase of land 16,000 37,200
Net income $ 4,200
Prepare a revised income statement in accordance with generally accepted accounting principles.
If an inexperienced accountant for Prestwick Company prepared the following income statement for the month of August, current year. The revised income statement in accordance with generally accepted accounting principles is $3,500.
What is income statement?Income statement can be defined as the statement that help to show the income and expense that a company incurred or generated.
A revised income statement in accordance with generally accepted accounting principles is shown below.
Prestwick Company Revised Income Statement For the Month Ended August 31, the Current Year
Services provided to customers $13,000
Less expenses required to provide services to customers $9,500
Net income $3,500
($13,000 - $9,500)
Therefore we can conclude that the income statement is $3,500.
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How do teams track actions?
Select a task to view or edit the details. To switch a task from one bucket to another, simply drag it to the new bucket. The Charts provide a visual summary of the plan and its progress.
What exactly does the phrase "tracking" mean?Being a follower, either as an action or a process. Electrical engineering a leakage of electrical current between two locations that are separated by an insulating medium and is brought on by debris, carbon, moisture, etc.
How is tracking carried out?The status and performance of business processes are tracked both historically and in real time as part of the process tracking process. Standards are adhered to and performance is maximized by using a process automation platform to develop and monitor operations.
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The maximum contribution that a taxpayer under age 50 at year end can make into a roth ira is $ _____________
The maximum contribution that a taxpayer under age 50 at year end can make into a Roth IRA is $6,000.
A taxpayer is a natural person or legal entity that must pay taxes. The government may provide identity or reference numbers to individuals or businesses as modern taxpayers. One who pays taxes is often referred to as a "taxpayer".
A taxpayer is a person or a business that must pay taxes to local or federal taxing authorities. In addition to many other types, taxes might be in the form of income taxes or property taxes levied against owners of real estate. When people purchase taxable products and services, they may be required to pay taxes.
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suppose a firm wants to take advantage of an upward-sloping yield curve. if the firm believes that interest rates will stay constant and it wants to use the current yield curve to bolster profits, which approach should the firm follow?
Suppose a firm wants to take advantage of an upward-sloping yield curve. If the firm believes that interest rates will stay constant and it wants to use the current yield curve to bolster profits, The approach that the firm follow is option 2. Aggressive approach.
What is the aggressive manner about?All seasonal demands of current assets and the remaining fixed assets are financed with short-term loans, while a portion of fixed assets and the nonseasonal portion of current assets are financed with long-term capital.
Therefore, in the context of the above, yield curve typically has an increasing slope. Companies might finance investments with short-term debt rather than long-term debt in these periods by taking advantage of cheaper short-term rates (compared to long-term rates).
So, the company should exercise caution, though, as it may end up paying more interest than it would with a more prudent approach if the yield curve flattens or short-term rates rise.
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See full question below
Suppose a firm wants to take advantage of an upward-sloping yield curve. If the firm believes that interest rates will stay constant and it wants to use the current yield curve to bolster profits, which approach should the firm follow?
1. Maturity matching approach
2. Aggressive approach
3. Conservative approac
the following information is taken from bardell, incorporated statement of cash flows for the current year: net cash provided by operating activities $ 31,500 net cash provided by investing activities 5,900 cash balance, beginning of year 7,500 cash balance, end of year 12,500 what is the amount of net cash provided by (used in) financing activities?
The net amount of cash used for financing activities is $32,400.
How is the net cash used for financing activities determined?The net cash used for financing activities is the difference between the beginning cash balance, and the net cash provided by operating and financing activities minus the ending cash balance.
The statement of cash flows has three sections: operating, financing, and investing activities.
Bardell Incorporated
Statement of Cash FlowsFor the current year
Net cash provided by operating activities $31,500
Net cash provided by investing activities 5,900
Net cash provided or used by financing (32,400)
Net cash flows = $5,000
Reconciliation of net cash flows:Beginning cash balance = $7,500
Ending cash balance 12,500
Increase in cash flows = $5,000
Thus, Bardell Incorporated used $32,400 for financing activities during the current year.
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total productive maintenance combines preventive maintenance with the concepts of total quality. group of answer choices true false
Total productive maintenance combines preventive maintenance with the concept of total quality. - True
Preventive maintenance and the ideas of overall quality are combined in total productive maintenance (TPM). To increase the overall productivity and efficiency of a production system, TPM actively incorporates all employees in the maintenance process. In addition to preventive maintenance, TPM also incorporates the concepts of total quality, which involves continually improving the quality and performance of all aspects of a production system
Preventive maintenance, which is routinely examining and fixing the equipment to avoid malfunctions and downtime, is one of the fundamental tenets of TPM. This can help to guarantee that production machinery is always in good operating order and capable of performing at its highest level of efficiency.
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Unlike business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce:
O involves lower sums of money.
O requires much less negotiation.
O results in long-term supply chain relationships.
O uses opt-in email as a primary advertising medium.
Unlike business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce:results in long-term supply chain relationships. Option C
What is B2B e-commerce?Generally, B2B e-commerce typically involves higher sums of money than B2C e-commerce, as B2B transactions tend to involve larger quantities of goods or services being purchased. B2B e-commerce often requires more negotiation than B2C e-commerce, as the products or services being purchased are often customized to the needs of the buyer and the terms of the sale may be more complex.
B2B e-commerce often results in long-term supply chain relationships, as businesses tend to have ongoing needs for the goods or services that they purchase.
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CQ
Unlike business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce:
a. involves lower sums of money.
b. requires much less negotiation.
c. results in long-term supply chain relationships.
d. uses opt-in email as a primary advertising medium.
What are the 2 types of price controls called?
The two types of price controls are price floors and price ceilings. As implied by their names, they act in the opposite manner. A price ceiling establishes a maximum cost, preventing prices from rising past a specific point, and limits how much you must pay or can charge for anything.
Governments impose and enforce price controls, which are limitations on the prices that can be charged in a market for products and services. Implementing such controls can be done with the intention of containing inflation and keeping prices affordable for consumers even when there are shortages of specific items, or it can be done to attempt and raise wages to the level of a living wage. The two main types of price control are a price ceiling, which sets the highest price that can be charged, and a price floor, which sets the lowest price that can be charged. Rent control is a well-known illustration of a price cap since it restricts the amount of rent increases that landlords are allowed to impose by law. Minimum wage is a commonly utilized pricing floor (wages are the price of labor). In the past, price restrictions were frequently used as a component of a larger incomes policy plan that included included wage controls and other regulatory components. Governments frequently utilize price restrictions, but Western economists generally concur that these measures do not achieve their intended goals. Instead, many economists advise against using price controls altogether. For instance, in the early 1990s, nearly three-quarters of a sample of 1,350 American economists disagreed with the claim that "wage-price limits constitute a desirable policy tool in the control of inflation."
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Is EU a common market or economic union?
The European Union has one of the world's most open economies. It also has the world's largest single market. One of the EU's founding principles was free trade among its members, and the EU is dedicated to expanding worldwide trade as well.
Is it accurate to say that the European Union has a single market?The European Single Market, Internal Market, or Common Market is, with very few exceptions, comprised of the 27 member states of the European Union (EU), as well as Switzerland via sectoral agreements and Iceland, Liechtenstein, and Norway under the Agreement on the European Economic Area.
The European Union serves as a prime example of an economic union (EU). The member states of the EU coordinate their various economic policies, laws, and regulations in order to work together on resolving economic and financial issues. The second currency in use by the EU's 19 member states is the Euro.
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concord corporation provides financial consulting and sells its own line of financial planners and budgeting products. the company has collected the following data for the next year's budgeted activity for a lead consultant and the supplies clerk. consultants' wages $89000 benefits $30500 related overhead $23500 clerk's wages $18000 benefits $4000 related overhead $19000 profit margin per hour $20 profit margin on materials 15 % total estimated consulting hours total estimated material costs 5000 $164000 if a consulting job takes 20 hours of consulting time and $180 of materials, the client's bill would be $1004. o $1224. o $824. $1152.
If a consulting job takes 20 hours of consulting time and $180 of materials, the client's bill would be $1152. The Option D is correct.
How do we calculate the client's bill?A client bill involves the process of generating an invoice for the sales done to a client.
Total Consultant's wage and benefits:
= $89000 + $30500 + $23500
= $143,000
Consultant's wage and benefits per hour:
= $143,000 / 5,000 hours
= $28.60
Price per hour:
= $28.60 + $20.00
= $48.60
The computation of the Client's bill:
= ($48.60 * 20) + $180
= $972 + $180
= $1,152
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A firm will start generating positive accounting profits _____.Multiple choice question.below the break-even sales pointbeyond the break-even sales pointat the break-even sales pointat the point at which revenues exceed total fixed costs
A firm will start generating positive accounting profits the point at which revenues exceed total fixed costs.
What is total fixed costs?The cost of a company expense is said to as a fixed cost if it remains constant regardless of whether more or fewer goods and services are produced or sold.
It's common practice to reduce fixed expenses by using shutdown points.
Fixed costs are frequently associated with ongoing costs like rent, interest payments, and insurance that aren't directly tied to productivity.
In general, fixed expenses are indirect because they have nothing to do with the creation of any goods or services by a corporation.
These expenses are one of two different business expenses, the other being variable expenses, which combined make up their overall expenses.
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Which of the following statements about point-of-service (POS) plans is TRDE?
a. A POS plan does not include the use of a deductible or coinsurance.
b. Out-of-network care is subject to higher deductible and higher coinsurance.
c. A POS plan does not require a primary care physician to manage in-network care.
d. A POS plan allows a subscriber to access care only in-network.
A POS plan allows a subscriber to access care both in-network and out-of-network, is a true sentence.
A point-of-service (POS) health insurance plan is a kind of managed-care insurance that offers various benefits based on whether the policyholder visits in-network or out-of-network medical professionals.
A point-of-service (POS) plan, often known as a gatekeeper PPO, offers both supervised out-of-network treatment and in-network managed care. Because of the higher coinsurance rates associated with out-of-network care, the patient's out-of-pocket expenses will rise. The payment model for all out-of-network services is fee-for-service.
A preferred provider organization (PPO) and a health mai ntenance organization (HMO) are the two types of health insurance that are most frequently used (PPO). A minor portion of the market for health insurance is made up of POS policies. The majority of policyholders either have HMO or PPO coverage.
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Who created the Agile Manifesto?
Agile Manifesto was written by Kent Beck.
What is the Agile Manifesto?Definition of the Agile Manifesto. The Agile Methodology is a plan that lists the core values and tenets of the Agile methodology and is intended to help developers operate more effectively and sustainably.
What exactly is a college manifesto?Simply outline your role and the improvements you would make in your candidate support declaration, sometimes known as a manifesto. It's not an excuse to disparage your rivals or make implausible claims. Consider your abilities and what other pupils might find engaging.
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Each stage of the value chain not only adds value to the product but also ________.
A) attracts buyers
B) accumulates costs
C) devalues the final product
D) attracts competitors
Each stage of the value chain not only adds value to the product but also accumulates costs.
A value chain is a series of tasks that a business engaged in a certain industry completes in order to offer a worthwhile product to the final consumer. Michael Porter first introduced the idea in his 1985 best-seller Competitive Advantage: Creating and Sustaining Superior Performance, which is based on business management.
Value chains were incorporated into Porter's competitive strategies paradigm, which he developed in 1979, as decision support tools. Inbound logistics, operations, outbound logistics, marketing and sales, and service are grouped as major activities in Porter's value chains. Procurement, human resource management, technological development, and infrastructure are examples of secondary activities.
Hence the correct option is B
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How does an agile team obtain clarity on backlog items that may be picked up in upcoming iterations Course Hero?
The team discusses who should work on what with the product owner and decides who should be assigned to it during iteration planning.
What is iteration planning?The entire team decides how much of the team backlog they can commit to finishing in the following iteration at a meeting called iteration planning. The team gathers its efforts into a list of committed Iteration Goals.
By pledging to execute a number of Stories from their team backlog during the future iteration, teams develop plans.
The backlog of the team was seeded and partially planned using Program Increment (PI) Planning.
In addition to feedback from their earlier iterations, the teams also have input from the System Demo and other teams with whom they are collaborating.
This and the usual sequence of changing fact patterns give the broader basis for iteration planning.
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What are the 5 levels of threat?
low - an attack is highly unlikely. business moderate - attack is possible but not likely. substantial - an attack is likely. severe - an attack is highly likely.
How serious is the threat right now?There is a "major risk of terrorist attacks," according to the United States Domestic Security Advisory System's yellow (or "elevated") threat level.
An explanation of threat categories?During the execution of samples in a controlled environment, Threat Connect classifies threats based on particular traits displayed by the samples. On the basis of the previous behavior of recognized threat families, Trend Trend threat scientists may also assign categories.
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What are the four stages of recession?
There are four stages to a recession: peak, contraction (recession), bottom (trough), and expansion (recovery).
Recession is a phrase used to describe a slowdown in economic activity in general. After two consecutive quarters of negative GDP growth rates, recessions are formally acknowledged in macroeconomics. A panel of specialists from the National Bureau of Economic Research in the United States makes the determination (NBER).
Recessions are viewed as a natural occurrence in the expansion and contraction of the business and economic cycles. At its lowest position, an economy begins to grow; once it reaches its highest point, it begins to contract (highest point). A depression develops eventually after a protracted, severe recession. The Great Depression of the early 1900s was a multi-year period marked by a GDP decline of more than 10% and a high in unemployment rates of 25%.
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What tax deductions can I claim?
Common deductions include mortgage interest, medical costs, and charitable contributions.
You might be able to keep more of your income if you itemize your tax deductions. Your refund may be reduced if you forget to take an itemized deduction.
The 2017 Tax Cuts and Jobs Act made changes to tax deductions, eliminating some and allowing others to be itemized. Unreimbursed job costs and tax preparation fees were among the deductions that the new law abolished, although you can still deduct student loan interest and gambling losses. The part of your income that is exempt from income tax is the standard deduction.
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What is the central conflict of Animal Farm?
The conflict warfare of Animal Farm arises while the animals' preference for freedom and equality is corrupted with the aid of the consolidation of political energy among the pigs.
The conflict between the animals and the people is resolved by using the animals, led by way of the pigs, to overthrow the people but in the long run, the pigs emerge as acting much like the humans. The struggle between Napoleon and Snowball is solved through Snowball being pushed away and Napoleon gaining entire manipulation over the farm.
Central to George Orwell’s “Animal Farm” is the conflict between revolutionaries seizing power for the good of the people versus seizing power for their own enrichment. The book examines the question of how much power citizens can entrust to a leader who purports to make unilateral decisions for the citizens' benefit.
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When there is high inventory turnover, you can expect less of a risk for markdowns because ___________.
There is less of a danger for markdowns when there is rapid inventory turnover because: their products do not remain in stores long enough to be marked down.
Due to the fact that inventory does not remain in stores long enough to warrant markdowns, there is less of a risk when there is a rapid inventory turnover.
Markdown is a monetary term for a product's price reduction. Inventory turnover measures how long it takes the business to sell and replace its stock. In this instance, it is claimed that there is no threat of a discount when there is a large inventory turnover because this indicates that customers are consistently buying the product and placing orders for it.
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How can I reduce the amount I owe the IRS?
The IRS will accept Form 9465, Installment Agreement RequestPDF, if you are not eligible for an online payment plan and would like to request an installment agreement (IA).
What to do if you owe the IRS and can't afford to pay?You can settle your tax liability with an offer in compromise for less than the full amount you owe. If you can't pay your full tax obligation or doing so will put you in a difficult financial situation, it can be a viable option. We take into account the particular details of your case:Monetary capacityIncome ExpensesAssets equityWhen the sum you provide is the maximum we can reasonably anticipate to recover within a reasonable length of time, we usually accept an offer in compromise. Before submitting an offer in compromise, look into all possible payment choices. Not everyone should participate in the Offer in Compromise program. Make sure to verify the qualifications of any tax expert you employ to assist you with the filing of an offer.To Learn more About IRS refer to:
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What are 3 examples of a nonrenewable resource?
oil, natural gas, coal, and nuclear energy. Oil, natural gas, and coal are collectively called fossil fuels.
What are the 3 main nonrenewable resource?Natural gas, coal, nuclear energy, and oil are the four main categories of nonrenewable resources. Fossil fuels are the aggregate name for coal, natural gas, and oil. Since they were created from dead plants and animals inside the Earth over millions of years, fossil fuels have that moniker. A natural resource is considered non-renewable if it cannot be easily replenished by natural means at a rate fast enough to keep up with use. Carbon-based fossil fuels are one illustration. Heat and pressure enable the original biological material to transform into a fuel like gas or oil. In addition to sunlight, water, and wind, geothermal resources like hot springs and fumaroles are also renewable. Fossil fuels like coal and petroleum are examples of non-renewable resources.
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What is the most important characteristics in oligopoly market?
High entry barriers, the capacity to determine prices, company interdependence, revenue maximization, brand image, and non-price competition.
Define Revenue :Revenue is the total sum of funds received out from sale of goods or services essential to a company's primary activities. Because it appears somewhere at top of the revenue statement, revenue, which is also know as total profits, is sometimes referred to as a "top line." A company's overall profits or profit are referred to as income, or net income.
What does a business's revenue mean?The total profit generated by an organization's main operations, such as for the sale of products or services, the renting of real estate, part depends, the loan interest, etc., is referred to as revenue.
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How does a free-trade zone benefit a business?
The establishment of a free trade zone has several advantages, including the removal of import and export tariffs and taxes and the development of a more effective and affordable trading system.
What benefits may a free trade zone be expected to bring?A rare opportunity to delay, reduce, or even eliminate customs charges on your goods is presented by an FTZ, which could result in significant financial savings for you. After your items leave the FTZ and are sold locally, customs fees are only owed. Reimporting a commodity results in no duty obligations.
Despite the fact that each unit and the parts that go with it are subject to import duty outside of the FTZ, only one duty charge is assessed upon export for units that are fully assembled inside the FTZ.
Furthermore, if the FTZ is located in a country where inventory is subject to local taxes, retaining products there could result in additional savings.
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Burglar John infiltrated a house. Unfortunately, he has a relatively small backpack which helps him to carry at most 40 lbs. Possessing a discriminating eye, he can immediately determine how much the items worth. There are 5 different items available. His aim is to maximize the dollar value of the stuff carried away, the overall weight being less than the weight he can carry by using his backpack. Weight and value of each item is given in the following table.
Item Weight(lbs.) Value($) Available
1 30 15 1
2 18 12 1
3 50 45 1
4 24 20 1
What will be the first item the burglar should choose?
A) Item 1
B) Item 2
C) Item 3
D) Item 4
Answer:
Part A: (3 50 45 1)
Part B: (C)
Explanation:
Weight and value of each item is given in the following table is 50 45 1. Item 3 will be the first item the burglar should choose. Hence, option C and C are correct.
What is Weight and value?Weight and value is a thorough research into the social and economic realities of the Bronze Age that may be inferred from weights. The extent to which the economy in Bronze Age Europe, West Asia, and South Asia was founded on exact judgments of value and the degree to which it was weight-related will be examined.
ratio of alue to weight A product's value to weight ratio serves as a gauge for how much money it is worth per kilogram or pound. This is a crucial metric used in supply chain strategy and design.
This is a crucial metric used in supply chain strategy and design. Inventory holding is one of the most crucial elements that determines how a product will be delivered to its market and customers.
Thus, option C and C are correct.
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Can QuickBooks track profitability?
Answer:
You'll see a snapshot of your income, costs, and profits in the header of every project page.
marking to market involves question content area bottom part 1 a. changing the futures price to the spot price each day. b. engaging in arbitrage so as to reduce the risk involved with futures contracts. c. crediting or debiting the margin account based on the net change in the value of the futures contract.
When a futures contract is marked to market, the margin account is credited or debited according to the net change in its value.
What do you mean by "market"?The entire number of sellers and buyers in the region or city under scrutiny is referred to as the market. Earth, in addition to various nations, regions, states, and cities, may be the subject. The worth, expense, and cost of the goods traded depend on the dynamics both availability and demand in the market.
Why is the market so crucial?The benefit of advertising for your company is that it educates consumers and helps them decide whether to purchase your goods or services.
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Are potatoes a perfectly competitive market?
Potato cultivation is extremely competitive, much like farming for most other agricultural goods (i.e. very close to a perfectly competitive market). Thus, supply and demand play a role in setting prices.
What is a perfectly competitive market?According to economic theory, perfect competition exists when all businesses sell the same goods, market share has no impact on pricing, businesses can enter or quit the market without any obstacles, consumers have perfect or complete knowledge, and businesses are unable to set prices. One standard or ideal kind to which actual market structures might be contrasted is perfect competition.
Theoretically, monopolies, in which only one company provides an item or service and that company is free to set its own prices since consumers have no other options and it is impossible for potential rivals to enter the market, are the reverse of perfect competition. The Cambridge School of post-classical economic thought is where the modern notion of imperfect versus perfect competition originated.
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Welcome to Marketing Simulation: Managing Segments and Customers
Marker Motion, Inc. (MM) manufactures inertial motion capture sensors. Customers utilizing MM's solutions are typically analyzing human movement for applications which include improving manual work processes in order to improve employee safety and/or efficiency, designing automation on production floors, and various types of ergonomic product development.
With 45 employees, MM's revenues grew at an average rate of 5.5% over the prior three-year period; however, the most recent quarterly financial data showed a decline in revenue. Although senior management was pleased that MM had just turned a modest profit after several years of losses, there was concern about recent potential market share loss.
The inertial motion capture sensors in which MM specialized offered several advantages over optical systems, which use two tracking cameras and match-moving software to track movement visually. Both methods are commonly used to create character movement in the movie and video game industries. Non-optical systems, like that of MM, provide a capture rate up to 70 times faster than that of the optical method and, after running a calibration protocol to measure study subjects' body dimensions, can accurately measure joint angles, reach distances, and other body kinematics with high precision.
Purchasing Criteria
The most critical sensor package purchasing criteria include the following:
Size and weight. Since sensors need to be able to send data about both large position changes and tiny micromovements, it is essential that they be positioned securely during a study. Bulky sensors can feel awkward to the subject, resulting in unnaturally affected data. If a sensor is poorly affixed or loose, the data is corrupted by its own micromovements. Ideally, you need smaller, lighter sensors.
Battery life. When researchers need to capture motion over long periods of time, battery life is an important strength in non-optical sensors. Stopping to replace sensors or charge batteries results in wasted time and resources. Furthermore, the motion being captured would be interrupted as well, affecting the integrity of the data.
Cost. Because inertial motion sensors contain accelerometers, a battery, and a complex electronic controller, they cost more up front than passive optical sensors. However, inertial motion sensors could often be a less expensive than optical packages, as they don't require an extensive camera setup.
Customer Base
Approximately 70% of Marker Motion's revenue comes from customers that place large-volume orders. The balance is generated from customers that ordered in smaller volumes from distributors. Customers placing large-volume orders were roughly divided into four subsegments (A–D), distinguishable by their purchasing behavior and the relative importance they assigned to specific product features.
Segment A places a premium on the sensors' battery life and generally requires a high level of sales support due to the requirement for customization.
Segment B places a premium on small and light sensors, and also values the market and technical knowledge of a manufacturer's sales representatives.
Segment C, the least price-sensitive of large-volume customers, requires superior battery life as well as small, easy-to-affix sensors. These customers conduct sophisticated research for highly technical applications, therefore their technical standards are stringent.
Segment D is price-sensitive. They buy sensors in bulk for large scale studies.
Finally, small customers who purchase through distributors are also quite price-sensitive. Since small-volume purchasers generally have to buy off-the-shelf sensor packages from a distributor's catalog, they are concerned that the product would be easy to integrate into their software and that the vendor's product literature would be comprehensive.
As the newly appointed chief executive officer of Marker Motion, Inc., you are now responsible for designing the company's marketing strategy. This includes determining all aspects of the company's go-to-market approach (including sales-force deployment and distribution-channel strategy) and associated elements of product policy, including pricing and market positioning of the company's inertial motion sensor line. You will need to make critical decisions regarding how marketing resources such as sales-force time and market-research funds should be allocated. You will also need to determine how MM will meet the needs of the market and its intended customer base. In doing so, you should understand how market segments value MM's product offering, and you will need to decide whether and how MM's positioning relative to segment needs and behaviors should change.
A note from your facilitator:Use this scenario to build your marking plan.
To learn more about this simulation, play through the tutorial here.
An imitation of a company setting is presented through marketing simulation. Students compete as if they were running a business by experiencing real-world marketing issues and making decisions.
What is the meaning of marketing?The process of developing, communicating, delivering, and trading offerings that are valuable to customers, clients, partners, as well as society at large collectively is known as marketing.
Marketing is described as "an aggregate of various functions involved in transporting commodities from producer to customer" as well as "the process or practice of marketing, selling, or otherwise distributing a service or product.
The benefit of marketing that your company is that it engages consumers and helps them decide whether to purchase your goods or services. A marketing strategy, which is a component of your business plan, also aids in generating and sustaining demand, relevance, reputation, and competition.
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